13 MARKET MANAGEMENT®
is a trusted partner to leading talent and brands. Approaching each client’s needs as unique, 13 MARKET MANAGEMENT leverages a global network and operational expertise to grow careers and businesses for long-term success.
SERVICES:
13 MARKET MANAGEMENT secures brand partnerships, driving value for clients through co-branded collaborations and activations. Our global network facilitates access to new markets and categories while unlocking unique revenue opportunities for our clients.
Optimizing financial and operational efficiency to reduce costs and drive profitability is at the core of 13 MARKET MANAGEMENT’s approach. Through supply chain oversight, cross-functional alignment, and process redesign, we support sustained growth and long-term success.
From customer acquisition to new business opportunities, our approach ensures brands remain dynamic and competitive in an evolving marketplace. 13 MARKET MANAGEMENT designs and develops growth, marketing and sales strategies that combine industry analysis, data analytics, and commercial insight.
13 MARKET MANAGEMENT provides management consulting for leading talent and brands. Our partner driven approach strengthens brand equity, maximizes growth, and aligns operations to achieve long-term commercial success.
13 MARKET MANAGEMENT strategic advisory supports clients in navigating and capitalizing on the changing market landscape to create opportunities and drive growth. Adopting a forward-thinking approach that combines consumer insights, market analysis, and financial planning, 13 MARKET MANAGEMENT provides strategic advice on how talent and brands can differentiate themselves from competitors, achieve their vision, and allocate resources effectively in an effort to maximize value.
NOTABLE WORK:
13 MARKET MANAGEMENT provided management consulting and strategic advice to Swiss designer Ben Ganz in launching his namesake studio Office Ben Ganz. Using its partner-driven approach over the subsequent years of management, 13 MARKET MANAGEMENT has executed precedent-setting deals for Office Ben Ganz with leading global brands such as Prada, Nike, and Frank Ocean’s Homer. This work was a key part of Office Ben Ganz’s recognition as the recipient of the Swiss Design Award in 2023.
Navigating the changing market landscape in the design and publishing industries, 13 MARKET MANAGEMENT identified an opportunity to drive growth and expansion for the renowned media platform PIN–UP Magazine. Leveraging 13 MARKET MANAGEMENT’s experience and global network, PIN–UP HOME was founded in 2022 as the Magazine’s homeware and design brand. Inaugural brand partners include USM, Shayne Oliver, Grau, and de Sede.
13 MARKET MANAGEMENT negotiated and executed Shayne Oliver’s strategic partnership with Jean Paul Gaultier. Drawing on the JPG couture archive, the 55 SKU capsule collection secured global distribution and a key marketing partnership with SSENSE at the 2024 Met Ball.
13 MARKET MANAGEMENT advised, structured, and negotiated the landmark deal, appointing Mowalola Ogunlesi as Creative Director of YZY. This appointment led to the successful launch of the highly-anticipated MOWALOLA WET capsule collection, along with other innovative and provocative pieces. The collaboration showcased Mowalola's bold vision and YZY's commitment to pushing boundaries in fashion. Under her creative direction, YZY continues to redefine the industry's standards and spark meaningful conversations.
13 MARKET MANAGEMENT offered strategic corporate advisory services to C-Suite executives at Thom Browne during the acquisition by the Italian fashion brand Ermenegildo Zegna Group. Zegna acquired an 85% stake in Thom Browne at a $500 million valuation, allowing Thom Browne to execute an aggressive expansion plan that has resulted in rapid growth across all categories, channels, and regions.
SELECTED CLIENTS:
Kirby Marzec is a New York based stylist, fashion editor and creative consultant. Equipped with over seven years of experience at Condé Nast — formerly as Senior Market Editor at Vogue, and Accessories Editor at Teen Vogue — her repertoire includes traditional and digital editorial, advertisement, video, branded content, special projects, e-commerce, runway and celebrity styling.
Mowalola Ogunlesi is a Nigerian-born fashion designer who is the Founder and Creative Director of her namesake brand, Mowalola. Previously Mowalola was Creative Director of YZY Gap.
Office Ben Ganz develops design, images, and objects for clients in culture and commerce.
PIN–UP is a New York-based magazine focused on architectural entertainment.
PIN-UP-HOME is the homeware and design universe by PIN–UP. Founded in 2022, PIN–UP HOME offers a commercial platform with products created with PIN–UP’s signature creative vision.
Shayne Oliver is the Founder and Creative Director of cult streetwear label Hood by Air. Hood By Air won the CFDA’s Swarovski Award for Menswear and was awarded special prize winner of the inaugural LVMH Prize.
THISTLES is a New York City-based eyewear brand founded in 2023 by stylist and photographer Thistle Brown, alongside collaborator Callan Malone. The brand reimagines traditional eyewear styles in a contemporary way, drawing inspiration from the artists and creatives in Brown’s circle. Each frame is named after friends and peers, with campaigns curated around individuals who have shaped the brand’s vision. With a blend of heritage influences and a raw New York City sensibility, THISTLES captures a unique spirit of innovation and personal expression in every design.
American designer Thom Browne founded his namesake label in 2001. Browne is currently the Chairman of the CFDA and has been honored with the CFDA Menswear Designer of the Year Award (2006, 2013, 2016) as well as the Cooper Hewitt National Design Award (2012). His designs are recognized by museums around the world including the Costume Institute at the Metropolitan Museum of Art, the Museum of Modern Art, the Victoria & Albert Museum, the Costume Museum at Bath and the Mode Museum Antwerpen.
Vaquera is a daring and avant-garde fashion label founded in 2013. Known for boundary-pushing runway shows and thought-provoking designs, Vaquera embodies the essence of contemporary fashion. In 2020, Vaquera entered a partnership with Comme des Garçons' incubator program, Dover Street Market Paris, becoming the only New York-based brand to be included in this prestigious initiative.